It seems like here in the U.S., higher education is being attacked for being too liberal or not liberal enough or not providing enough instruction in technical, hands-on skills. The new presidential administration will have some influence on the debate through what areas of education it funds. I believe that colleges and universities need to clearly articulate their value proposition. How does our school add value to students? What do we offer that differentiates us from our competitors? How can we better serve our current and prospective students? These are the same questions a business poses when trying to grow and thrive. In this blog I will highlight trends I think will have an impact on how we answer those questions.

Personalization

A 2015 article in EdSurge News defines personalized learning as “technology-assisted differentiated instruction.” The article made a valid point that we are in the business of educating real people and not just a generalization of students. This means tailoring curriculum to current students and their needs. Do you cater to first time students or returning students that have several years of industry experience? It does not make sense to apply the same model to all students. Personalization is particularly difficult when you have a mix of new and returning students, but technology makes it possible to create multiple tracks of the same course so that the outcomes are the same but the paths vary to suit the needs of the students.

High Velocity Learning

Businesses are increasingly asking employees to be more flexible and move faster. The United States Navy recently introduced what they call high velocity learning which means being nimble, flexible and faster at processing change. Educators should adopt the same mindset. This may mean an accelerated program for those who have already proven competencies or modifying the way we test for competencies. This goes right along with personalization and is a hot topic as tuition continues to rise and the length of time spent in college is extended. It is important to review our curriculum to make sure it is relevant, necessary, and promotes our value proposition.

Thoughts

I think in the future higher education will need to be more responsive and flexible and technology will be used to create dynamic curriculum that caters to individual needs. Just as important is an honest review of offered courses to ensure they still prepare students for the future. These are just some of the ways that educators can serve students. Do you have other ideas that will align education offerings with current needs? Let me know your thoughts.

About Kelly Brown

Kelly Brown is an IT professional and assistant professor of practice for the UO Applied Information Management Master’s Degree Program. He writes about IT and business topics that keep him up at night.